[vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” css=”.vc_custom_1608167022443{background-image: url(https://stageham.com/wp-content/uploads/2019/01/JBI.1801_MINI-DOC_ORIGIN_01.0.00_00_12_19.Still002-scaled.jpg?id=7399) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” thb_row_title=”Cover”][vc_column][/vc_column][/vc_row][vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” css=”.vc_custom_1606842678064{padding-top: 7vh !important;padding-right: 15vw !important;padding-bottom: 7vh !important;padding-left: 15vw !important;background-color: #5c5b6e !important;}” thb_row_title=”Brief”][vc_column thb_color=”thb-light-column”][vc_row_inner css=”.vc_custom_1606839167816{padding-right: 20px !important;padding-left: 20px !important;}”][vc_column_inner thb_color=”thb-light-column” width=”1/2″][vc_column_text el_class=”text-center”]
The Challenge
[/vc_column_text][vc_separator el_width=”50″][vc_column_text]Jim Isham, a California Bay Area artist, was looking to expand the awareness of his work while building engagement with his online community. The obstacles that needed to be addressed were the lack of consistent content and cohesive brand recognition.[/vc_column_text][/vc_column_inner][vc_column_inner thb_color=”thb-light-column” width=”1/2″][vc_column_text el_class=”text-center”]
The Outcome
[/vc_column_text][vc_separator el_width=”50″][vc_column_text]We were able to increase engagement on Facebook by creating a constant stream of content. We created a sonic logo and animated representation for the artist that was placed at the end of all content. The result was in 22 original pieces of content that were stretched to over 1 month of consistent content.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” css=”.vc_custom_1608167170436{padding-top: 7vh !important;padding-bottom: 7vh !important;background-color: #3a688c !important;}” thb_row_title=”Design”][vc_column][thb_image_slider lightbox=”thb_gallery” thb_navigation=”” images=”7394,7400″][/vc_column][/vc_row][vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” css=”.vc_custom_1473704350411{background-color: #6d777d !important;}” el_class=”align-center” thb_row_title=”Testimonials”][vc_column thb_color=”thb-light-column” offset=”vc_col-lg-8 vc_col-md-9″][vc_column_text]
“I was very impressed with the way that Jared set up for the video. His knowledge of lighting was terrific. When we did the outdoor scenes he seemed to know exactly what I wanted. I have gotten numerous positive comments on the video. Working with Stage Ham was a real pleasure and I look forward to doing more of these videos in the future.”
Jim Isham
Artist
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The Beginning
[/vc_column_text][/vc_column][vc_column width=”1/2″ animation=”animation right-to-left”][vc_column_text]When we first approached the project we quickly identified that the artist, Jim Isham, was in need of content that not only showed his work but would also provide him with content that could be used to populate his Facebook page with content that provided value and consistency to help build his community online that would drive traffic to his website. The biggest obstacle was in creating a stream of content that could be scheduled and shared over the course of the campaign.[/vc_column_text][/vc_column][/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1608167621099{background-color: #3a688c !important;}”][vc_column css=”.vc_custom_1608167788361{padding-top: 5em !important;padding-right: 5em !important;padding-bottom: 5em !important;padding-left: 5em !important;}”][thb_image animation=”animation bottom-to-top” alignment=”aligncenter” image=”7404″][/thb_image][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1606870176004{padding-top: 12vh !important;padding-bottom: 12vh !important;}” thb_video_bg=”https://www.youtube.com/watch?v=Cjxgql-D5pg”][vc_column][vc_row_inner thb_max_width=”max_width” content_placement=”middle” css=”.vc_custom_1606870257862{padding-top: 15px !important;padding-bottom: 15px !important;border-radius: 1px !important;}”][vc_column_inner thb_color=”thb-light-column” el_class=”row-center-col” width=”1/3″][thb_video_lightbox style=”lightbox-style2″ icon_style=”style3″ animation=”animation fade-in” video=”https://www.youtube.com/watch?v=88k6W4f_A1I” icon_color=”#ffffff” image=”1060″][/vc_column_inner][vc_column_inner thb_color=”thb-light-column” el_class=”row-center-col” width=”1/3″][thb_video_lightbox style=”lightbox-style2″ icon_style=”style3″ animation=”animation fade-in” video=”https://www.youtube.com/watch?v=W0pZKo8fZic” icon_color=”#ffffff” image=”1060″][/vc_column_inner][vc_column_inner thb_color=”thb-light-column” el_class=”row-center-col” width=”1/3″][thb_video_lightbox style=”lightbox-style2″ icon_style=”style3″ animation=”animation fade-in” video=”https://www.youtube.com/watch?v=Cjxgql-D5pg” icon_color=”#ffffff” image=”1060″][/vc_column_inner][/vc_row_inner][vc_row_inner thb_max_width=”max_width” content_placement=”middle” css=”.vc_custom_1606870244243{border-bottom-width: 15px !important;padding-top: 15px !important;border-radius: 1px !important;}”][vc_column_inner thb_color=”thb-light-column” el_class=”row-center-col” width=”1/3″][thb_video_lightbox style=”lightbox-style2″ icon_style=”style3″ animation=”animation fade-in” video=”https://www.youtube.com/watch?v=-ZGLoaRF1zQ” icon_color=”#ffffff” image=”1060″][/vc_column_inner][vc_column_inner thb_color=”thb-light-column” el_class=”row-center-col” width=”1/3″][thb_video_lightbox style=”lightbox-style2″ icon_style=”style3″ animation=”animation fade-in” video=”https://www.youtube.com/watch?v=WPSdJqloLiY” icon_color=”#ffffff” image=”1060″][/vc_column_inner][vc_column_inner thb_color=”thb-light-column” el_class=”row-center-col” width=”1/3″][thb_video_lightbox style=”lightbox-style2″ icon_style=”style3″ animation=”animation fade-in” video=”https://www.youtube.com/watch?v=SH53_jvPPkY” icon_color=”#ffffff” image=”1060″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column thb_color=”thb-light-column” width=”1/2″][thb_image full_width=”true” animation=”animation left-to-right” image=”7398″][/thb_image][thb_image full_width=”true” animation=”animation left-to-right” image=”7404″][/thb_image][/vc_column][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation right-to-left” alignment=”aligncenter” image=”1059″][/thb_image][/vc_column][/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1606857333983{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1/2″][vc_column_text]
Process
[/vc_column_text][/vc_column][vc_column width=”1/2″ animation=”animation right-to-left”][vc_column_text]After we were able to identify the primary needs that needed to be accomplished in order to make this project successful we started developing a strategy on how to accomplish this. Knowing that we needed to allow followers and potential customers to get to know Jim as an artist. The easiest way we saw to do this was to make a documentary where the audience could hear directly from Jim as he shared his story. Knowing that a lot of footage is always left on the cutting room floor we saw this as an opportunity to repurpose this discarded content to be used as “continuous content” that could be shared as a lead-up or in addition to the main documentary video we would be producing.
With an approach determined we crafted a series of questions along with a list of additional shots that we knew we would need based on our initial pre-interview research. We conducted the interview asking our questions while also letting the conversation lead us. Along with the interview, some behind-the-scenes footage, and additional content captured we were all set going into post-production. We then developed an animated logo that we could tag at the end of each video and recorded a sonic sound to play with it to help give a sonic presence to compliment the visuals.
In addition, we also worked with our sound division Dreamr Productions who created a sound identity for Jim Isham to add additional recognition for his brand.[/vc_column_text][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1473585941175{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column][vc_row_inner thb_max_width=”max_width” el_class=”align-center”][vc_column_inner offset=”vc_col-lg-9 vc_col-md-10″][thb_image_slider thb_overflow=”overflow” thb_margins=”margins” images=”7396,7403,7420,1060″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585898376{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1/2″][vc_column_text]
Result
[/vc_column_text][/vc_column][vc_column width=”1/2″ animation=”animation right-to-left”][vc_column_text]While reviewing the footage we found that we had two distinct stories that we could tell that stood independently of themselves. Our initial one documentary became two mini-documentary pieces that stood as anchor pieces to the campaign. We were able to pull an additional 22 pieces of content that could be shared in between the “main event” posts.
The ending result was an increase in engagement and views across all content. We spread out the post consistency to allow content to gain traction before posting the next piece of content. All copy and tags were crafted to bring value and provide a call to action that would push people to the website to view more of Jim’s artwork. Our main objective of creating a stream of content that could help to build awareness to his personal brand was a success.[/vc_column_text][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1473585941175{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column animation=”animation fade-in”][vc_row_inner thb_max_width=”max_width”][vc_column_inner][thb_video_lightbox style=”lightbox-style2″ icon_style=”style3″ animation=”animation fade-in” video=”https://www.youtube.com/watch?v=oT1UDcxJXHs” icon_color=”#ffffff” image=”7399″][thb_video_lightbox style=”lightbox-style2″ icon_style=”style3″ animation=”animation fade-in” video=”https://www.youtube.com/watch?v=hC0GoaFJkQE” icon_color=”#ffffff” image=”7399″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]