[vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” css=”.vc_custom_1616385404679{background-image: url(https://stageham.com/wp-content/uploads/2021/03/Facebook_Pub-Awning-Wide_LuckyBaldwins.jpg?id=7658) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” thb_row_title=”Cover”][vc_column][/vc_column][/vc_row][vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” css=”.vc_custom_1473595167896{padding-top: 7vh !important;padding-bottom: 7vh !important;background-color: #5c5b6e !important;}” thb_row_title=”Brief”][vc_column][vc_row_inner thb_max_width=”max_width” el_class=”align-center”][vc_column_inner thb_color=”thb-light-column” animation=”animation fade-in” offset=”vc_col-lg-8 vc_col-md-9″][vc_column_text el_class=”text-center”]

Lucky Baldwins Pub

[/vc_column_text][vc_separator el_width=”50″][vc_column_text]We worked with the local pub, Lucky Baldwins, to create a digital campaign that they could use to boost awareness and reach a larger female demographic.

Working closely with the client we presented them with ideas that they felt would work best with their brand. When the creative was agreed upon we wrote a script, prepared for a day of production, and created a 15-second and 30-second version of the video for them to post on their socials.
In addition, we created a photo campaign that was used as a lead up to the final video release.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1616385883058{padding-top: 7vh !important;padding-bottom: 7vh !important;background-color: #453bac !important;}” thb_row_title=”Design”][vc_column css=”.vc_custom_1616385955870{padding-top: 130px !important;padding-right: 130px !important;padding-bottom: 130px !important;padding-left: 130px !important;}”][thb_image_slider lightbox=”thb_gallery” thb_navigation=”” images=”7660,7661,7662,7663″][/vc_column][/vc_row][vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” css=”.vc_custom_1473704350411{background-color: #6d777d !important;}” el_class=”align-center” thb_row_title=”Testimonials”][vc_column thb_color=”thb-light-column” offset=”vc_col-lg-8 vc_col-md-9″][vc_column_text]

“…always very professional and nice to work with…People comment that they appreciated the female focus, which is nice to hear. Girls like beer too!”

Jamie Brokken
General Manager • Lucky Baldwins Pubs

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Process

[/vc_column_text][/vc_column][vc_column width=”1/2″ animation=”animation right-to-left”][vc_column_text]We wanted to make sure that the campaign we helped to develop was going to meet the client’s goals. Their main thing that wanted to try doing was to reach the forgotten female market when it came to beer.

From our discovery session, we presented three different creatives and from those, they chose a direction for us to pursue.

After writing the script, we assembled our crew to go into production for the commercial. In addition, we selected various times of day that met their menu offerings and took photos that highlighted those moments.

The end result was an increase in social followers and engagement.[/vc_column_text][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][thb_image full_width=”true” animation=”animation bottom-to-top” image=”7670″][/thb_image][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation left-to-right” image=”7671″][/thb_image][/vc_column][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation right-to-left” image=”7672″][/thb_image][/vc_column][/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column][vc_column_text]

The bar boasts a wide variety of beer with over 60 beers on tap, but they wanted to be known as the everyday spot that could be enjoyed all times of the day and week.

[/vc_column_text][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1473585941175{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column][vc_row_inner thb_max_width=”max_width” el_class=”align-center”][vc_column_inner offset=”vc_col-lg-9 vc_col-md-10″][thb_image_slider thb_overflow=”overflow” thb_margins=”margins” images=”7676,7677,7678,7679,7680,7681,7682,7683,7684,7685″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1473585941175{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column animation=”animation fade-in”][vc_row_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][thb_video_lightbox style=”lightbox-style2″ video=”https://vimeo.com/159021280″ image=”7658″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]