[vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” css=”.vc_custom_1608616797440{background-image: url(https://stageham.com/wp-content/uploads/2020/12/ID.1802_04-Narrative-Data_v02.02-scaled.jpg?id=7494) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” thb_row_title=”Cover”][vc_column][/vc_column][/vc_row][vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” css=”.vc_custom_1473595167896{padding-top: 7vh !important;padding-bottom: 7vh !important;background-color: #5c5b6e !important;}” thb_row_title=”Brief”][vc_column][vc_row_inner thb_max_width=”max_width” el_class=”align-center”][vc_column_inner thb_color=”thb-light-column” animation=”animation fade-in” offset=”vc_col-lg-8 vc_col-md-9″][vc_column_text el_class=”text-center”]

Indeed

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We were approached to put together a series of motion graphic templates that could be used by Indeed for social sharing of key facts to their clientele.

Indeed already had a very distinct visual style guide and were looking to create a series of motion graphics videos that they could use for converting their blog posts into short shareable video content.
We created multiple template options so that they could have variations in the content they were sharing. The templates were filled with content that was curated from their own blog posts and then shared to their social channels and embedded at the top of blog posts.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” css=”.vc_custom_1608618345076{padding-top: 7vh !important;padding-bottom: 7vh !important;background-color: #3a688c !important;}” thb_row_title=”Design”][vc_column][thb_image_slider lightbox=”thb_gallery” thb_navigation=”” images=”7495,7492″][/vc_column][/vc_row][vc_row thb_full_width=”true” full_height=”yes” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1608618040726{background-color: #6d777d !important;}” el_class=”align-center” thb_row_title=”Testimonials”][vc_column thb_color=”thb-light-column” offset=”vc_col-lg-8 vc_col-md-9″][thb_testimonial_parent][thb_testimonial quote=”“The Tharks were having their hands full in the center of the room, and I began to realize that nothing short of a miracle could save DejahThoris and myself, when I saw Tars Tarkas”” author_name=”Isaac Tobin” author_title=”Creative Director at Fantasy Interactive” author_image=”118″][thb_testimonial quote=”“Or kind rest bred with am shed then. In raptures building an bringing be. Elderly is detract tedious assured private so to visited. Do travelling companions contrasted it.”” author_name=”Jason Bourne” author_title=”Technical Director at Fantasy Interactive” author_image=”122″][thb_testimonial quote=”“Started several mistake joy say painful removed reached end. State burst think end are its. Arrived off she elderly beloved him affixed noisier yet. An course regard to up he hardly.”” author_name=”John Carpenter” author_title=”Financial Director at Fantasy Interactive” author_image=”123″][/thb_testimonial_parent][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1473585318847{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column][thb_image retina=”retina_size” animation=”animation fade-in” alignment=”aligncenter” image=”7489″][/thb_image][/vc_column][/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1/2″][vc_column_text]

The Process

[/vc_column_text][/vc_column][vc_column thb_color=”thb-light-column” width=”1/2″ animation=”animation right-to-left”][vc_column_text]We began by creating a series of storyboards that we presented to the client. The storyboards represented each of the different visual styles that we would be creating for the Brand.

Through an iterative process, we finalized the storyboards into a look that matched the company style and met their already set branding style guide.

We then were provided on a monthly basis a series of “orders” for the new modifications. Blog posts were stripped down to key points and the text was provided to our team. We would make adjustment suggestions in order to be more clear and fit within the video constraints.

We would deliver updated videos based on the content being shared and the client then used them in their campaign.[/vc_column_text][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1608618712396{padding-top: 3em !important;padding-right: 3em !important;padding-bottom: 3em !important;padding-left: 3em !important;background-color: #333333 !important;}”][vc_column width=”1/3″][thb_image full_width=”true” animation=”animation bottom-to-top” image=”7490″][/thb_image][/vc_column][vc_column width=”1/3″][thb_image full_width=”true” animation=”animation bottom-to-top” image=”7491″][/thb_image][/vc_column][vc_column width=”1/3″][thb_image full_width=”true” animation=”animation bottom-to-top” image=”7493″][/thb_image][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation left-to-right” image=”7486″][/thb_image][/vc_column][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation right-to-left” image=”7484″][/thb_image][/vc_column][/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1/2″][/vc_column][vc_column width=”1/2″ animation=”animation right-to-left”][vc_column_text]The key to this process was to make sure that the visual style matched the companies brand. We spent a lot of time reading through their already-in-use style guide and viewing various examples of how they fit into the brand voice.

Upon receipt of the approved iconography and assets delivered to us by the client, we ingested them into our system in order to have easy access for fast changes that might arise.

The custom designs were highly templatized so that consistency was always met and speed was paramount.[/vc_column_text][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1473585941175{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column][vc_row_inner thb_max_width=”max_width” el_class=”align-center”][vc_column_inner offset=”vc_col-lg-9 vc_col-md-10″][thb_image_slider thb_overflow=”overflow” thb_margins=”margins” images=”7488,7501,7500,7484,7485″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585898376{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1/2″][vc_column_text]

Expanding the Scope

[/vc_column_text][/vc_column][vc_column width=”1/2″ animation=”animation right-to-left”][vc_column_text]The work we did the blog conversion templates then expanded into content to share during the Indeed Interactive conference. They wanted key data points to share on socials first to anchor themselves as thought leaders in the space.

We created a series of animated gifs that they could share during the event for positioning.[/vc_column_text][/vc_column][/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text]

2018 Indeed Innovate Thought Leadership Animated Gifs

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One of the final videos

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One of the final videos

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